TY  - BOOK
AU  - Kumar ,V
AU  - Reinartz,Werner J
TI  - Customer Relationship Management : A databased approach
SN  - 9788126509133
U1  - 658.812 
PY  - 1999///
CY  - New Delhi
PB  - John Wiley & Sons
KW  - Management
KW  - Marketing
ER  -