TY  - BOOK
AU  - Ryder, Rodney D
AU  - Madhavan, Ashwin
TI  - Intellectual property and business: the power of intangible assets
SN  - 9788132117919
U1  - 346.048 
PY  - 2014///
CY  - New Delhi
PB  - SAGE
KW  - Risk management
KW  - Franchising
KW  - Royalty
KW  - Brand protection
KW  - Intellectual property licensing
ER  -