TY  - BOOK
AU  - Sameer Deshpande
AU  - Nancy R Lee
TI  - Social marketing in India
SN  - 9788132113577
U1  - 658.8 
PY  - 2013///
CY  - Los Angeless
PB  - Sage publications
KW  - Social marketing
KW  - India
KW  - Segmenting
KW  - Evaluating
ER  -