TY  - BOOK
AU  - Pingali Venugopal
TI  - Marketing management: a decision-making approach
SN  - 9788132104711
U1  - 658.8 
PY  - 2010///
CY  - Los Angeless
PB  - Sage publications
KW  - Marketing-management
KW  - SWOT analysis
KW  - Positioning
KW  - Marketing environment
KW  - Segmentation and targeting
ER  -