TY  - BOOK
AU  - Modi,Pratik
AU  - Gurjeet Kaur
TI  - Internal market orientation : : construct validation and scale finalization in the nonprofit context
T2  - Working paper 250
U1  - 658.312 42 
PY  - 2013///
CY  - Gujarat
PB  - Institute of Rural Management Anand
KW  - Internal market orientation
KW  - Internal marketing
KW  - Nonprofit marketing
KW  - Scale construction
ER  -