TY  - BOOK
AU  - Hooley, Graham J 
AU  - Nicoulaud, Brigitte
AU  - Piercy, Nigel F
TI  - Marketing strategy and competitive positioning
SN  - 9788131727997
U1  - 658.8 HOO/MA 
PY  - 2009///
CY  - UK
PB  - Person
ER  -