TY  - BOOK
AU  - Mascarenhas, Oswald A.J
TI  - New product development: its marketing research and management
SN  - 8120402316
U1  - 658.575 MAS/NE 
PY  - 1987///
CY  - Calcutta
PB  - Oxford & IBH Pubilishing CO. (P.) Ltd
ER  -