TY  - BOOK
AU  - O'Rourke, IV James S 
AU  - Gupta, Jaba Mukherjee
TI  - Management communication: a case analysis approach
SN  - 9788131731628
U1  - 658.45 
PY  - 2011///
CY  - New Delhi
PB  - Dorling kindersley India pvt. ltd
KW  - management communication in transition
KW  - communication strategy
KW  - communication ethics
KW  - persuation
KW  - working virtually
KW  - Listening and feed back
ER  -