TY  - BOOK
AU  - Rama Mohana Rao, K
TI  - Services marketing
SN  - 9788131732250
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Pearson India Education
KW  - Marketing Environment
KW  - Physical Evidence
KW  - External Marketing
KW  - Internal Marketing
KW  - Economic Environment
KW  - Marketing Tasks
ER  -