TY  - BOOK
AU  - Agarwal, P K
TI  - Marketing management: an Indian perspective
SN  - 9789351405726
U1  - 658.8 
PY  - 2015///
CY  - Meerut
PB  - Pragati Prakashan
KW  - Marketing Management Concept
KW  - Marketing Organisation
KW  - Strategic Marketing Planning and Programme
KW  - Demand Forecasting
KW  - Target Marketing
KW  - Product Life Cycle and Competitive Strategies
KW  - Branding, Packing and Labelling
ER  -