TY  - BOOK
AU  - Schiffman, Leon G
AU  - Wisenblit, Joseph
AU  - Ramesh Kumar, S
TI  - Consumer behavior
SN  - 9789332555099
U1  - 658.834 2 
PY  - 2016///
CY  - India
PB  - Pearson India Education Services
KW  - Consumers, Marketers and Technology
KW  - Communication and consumer Behaviour
KW  - Consumers in their social and cultural settings
KW  - Consumers decision making, marketing ethics and consumer research
N1  - Four-color edition
ER  -