TY  - BOOK
AU  - Czinkota, Michael R
AU  - Ronkainen, Ilkka A
AU  - Zvobgo, Glibert
TI  - International marketing
SN  - 9781408009239
U1  - 381 
PY  - 2011///
PB  - Brendan George
KW  - International Marketing Environment
KW  - International Market Entry and Development
KW  - Export Marketing Mix
KW  - Global Marketing Mix
KW  - Global Promotional Strategies
ER  -