TY  - BOOK
AU  - Ravi Sankar V
AU  - Mohan Varma, N K (Guide)
TI  - Consumer perception towards brand equity of foster foods (P) LTD
U1  - 380.141 
PY  - 2017///
CY  - Vellanikkara
PB  - College of Co-operation Banking and Management
KW  - Agribusiness Management
N1  - MBA
N2  - Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste and ease of use that satisfies every consumer. Therefore a systematic study was conducted with the objectives of examining the brand equity perception towards Foster Foods among consumers
UR  - http://krishikosh.egranth.ac.in/handle/1/5810143103
ER  -