TY  - BOOK
AU  - Aswathi K
AU  - Philip Thomas (Guide)
TI  - Consumer satisfication on branded products of double horse
U1  - 380.141 
PY  - 2017///
CY  - Vellanikkara
PB  - College of Co-operation, Banking and Management
KW  - Agribusiness Management
N1  - MBA
N2  - Consumer satisfaction measures how products and services supplied by a company.
Consumer satisfaction is seen as key differentiator and increasingly has become a key
element of business strategy .The present study was an attempt to analyse the satisfaction
level of consumers or the respondents towards double horse branded products. The study
mainly focus on three categories of products they are Rice products(highly demanded),
masalas (medium demanded) and instant ready to cook category (low demanded). In order to
evaluate the width of consumption pattern study was conducted in two districts of Kerala
.fifty respondents from Malappuram , above 20Km radius and fifty respondents from
Thrissur, 20Km within radius The study also reveals the technological adaptability of double
horse products . In order to evaluate brand equity perception of Double Horse rice and rice
products, a consumer survey was carried out. For the purpose a sample of 100 product
consumers was randomly chosen. The collected data through consumer survey by means of
an interview schedule were analysed using appropriate statistical tools like percentages and
indices. In order to evaluate the consumer satisfaction building efforts of Manjilas, an
interview with the officials with the help of a structured schedule was carried
UR  - http://krishikosh.egranth.ac.in/handle/1/5810143348
ER  -