TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kelvin Lane
TI  - Marketing management
SN  - 9789332557185
U1  - 658.8 
PY  - 2016///
CY  - Noida
PB  - Pearson India Education Services
KW  - Marketing Management
KW  - Capturing Marketing Insights
KW  - Connecting with Customers
KW  - Building Strong Brands
KW  - Creating Value
ER  -