TY  - BOOK
AU  - Prachi Gupta
AU  - Ashita Aggarwal
AU  - Hufrish Majra
AU  - Isaac Jacob
AU  - Varsha Jain
AU  - Radha Krishna, G
AU  - Ritu Narang
AU  - Shanthi Venkatesh
AU  - Suresh Paul A
AU  - Susobhan Goswami eds.
TI  - Marketing management: Indian cases
SN  - 9789332587106
U1  - 658.8 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd
KW  - MTR foods
KW  - Customer value
KW  - Explored created communicated & delivered
KW  - Customer layalty
KW  - Starbucks India
KW  - Facebook
KW  - Designing and managing services
ER  -