TY  - BOOK
AU  - Niraj Dawar
TI  - Tilt: Shifting your strategy from products to customers 
SN  - 9781422187173
U1  - 658.802 
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review Press 
KW  - Customer relations
KW  - Consumer behavior
KW  - Marketing research
KW  - Strategic
ER  -