TY  - BOOK
AU  - Semenik, Richard J
AU  - Allen, Chris T
AU  - O'Guinn, Thomas C
AU  - Kaufmann, Hans Rudiger
TI  - Advertising and Promotions: an integrated brand approach
SN  - 9788131517383
U1  - 659.1 
PY  - 2012///
CY  - Delhi
PB  - Cengage Learning India Pvt. Ltd.
ER  -