TY  - BOOK
AU  - Lovelock, Christopher
AU  - Writz, Jochen
AU  - Jayanta Chatterjee
TI  - Service Marketing: people, technology, strategy
SN  - 9788131759394
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
ER  -