TY  - BOOK
AU  - MULLINS JOHN W
TI  - MARKETING MANAGEMENT:A STRATAGIC DECISION-MAKING APPROACH
SN  - 978-0-07-111169-0
U1  - 658.8 MUL/IN 
PY  - 2005///
CY  - NEW DELHI
PB  - MCGRAW-HILL IRWIN
ER  -