TY  - BOOK
AU  - Kotter, Philip
TI  - Marketing management : analysis, planning, implementation and control
SN  - 8120308778
U1  - 658.8 
PY  - 1994///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Marketing management
KW  - Marketing strategies
ER  -