TY  - BOOK
AU  - Romano Elaine, Kotary
AU  - Ruchman, David J
TI  - Modern marketing
SN  - 0030547261
U1  - 658.8 
PY  - 1980///
CY  - Fort Worth
PB  - Dryden Press
KW  - Management
KW  - Marketing
ER  -