TY  - BOOK
AU  - Lovelock, Christopher H
AU  - Weinberg, Charles B
TI  - Marketing challenges : cases and exercises
SN  - 0070387869
U1  - 380.1 
PY  - 1985///
CY  - New York
PB  - Mc Graw-Hill Publishing Company
KW  - Marketing
ER  -