TY  - BOOK
AU  - Kotler, Philip
AU  - Lee, Naney
AU  - Roberto, Ned
TI  - Social marketing : improving the quality of life
SN  - 0761924345
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Sage Publications
KW  - Behaviour modification
KW  - marketing management
ER  -