TY  - BOOK
AU  - Bender, Peter Urs
AU  - Torok, George
TI  - Secrets of power marketing
SN  - 0 333 93403 2
U1  - 658 .8 
PY  - 1999///
CY  - New Delhi
PB  - Macmillan Press Ltd
KW  - Database marketing
KW  - leverage
KW  - marketing management
ER  -