TY  - BOOK
AU  - Curran, Joseph R
AU  - Mc carthy, Daniel J
AU  - Minichiello Robert J
TI  - Business policy and strategy : concepts and readings
SN  - 8185386498
U1  - 650 
PY  - 1988///
CY  - Homewood
PB  - Richard D Irwin
KW  - Strategic management
ER  -