TY  - BOOK
AU  - Northcote, Parkinson C
AU  - Rustomji, M K Viciera
AU  - Wolter, E
TI  - Marketing : key to business success today
SN  - 81 85028 49 4
U1  - 658 .8 
PY  - 1993///
CY  - Bombay
PB  - IB H Publishers
KW  - Product planning
ER  -