TY  - BOOK
AU  - Frain, John
TI  - Principles and practice of marketing
SN  - 81 85614 59 8
U1  - 380.1 
PY  - 1992///
CY  - New Delhi
PB  - Wheeler Publishing
KW  - Consumer behaviour
KW  - international marketing
KW  - sales forecasting
ER  -