TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Principles of marketing
SN  - 0876927045
U1  - 380.1 
PY  - 1991///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Advertising
KW  - MIS
KW  - Organizational behaviour
KW  - Public realtions
KW  - Research
KW  - Sales promotion
ER  -