TY  - BOOK
AU  - Etzel, Michael J
AU  - Stanton, William J
TI  - Fundamentals of marketing
SN  - 0 07 061015 0
U1  - 658 .8 
PY  - 1994///
CY  - New York
PB  - Mc Graw-Hill Publishing Company
KW  - Sales promotion
ER  -