TY  - BOOK
AU  - Collis, Thomas S L
AU  - Rapp, Stan
TI  - Maxi marketing : the new direction in advertising : promption and marketing strategy
SN  - 0 07 051191 8
U1  - 658 .8 
PY  - 1987///
CY  - New York
PB  - Mc Graw-Hill Publishing Company
KW  - Advertising
KW  - sales promotion
ER  -