TY  - BOOK
AU  - Loudon, David L
AU  - Stevens, robert E
AU  - Warren, William E
AU  - Wrenn, Bruce
TI  - Marketing planning guide
SN  - 81 7224 826 1
U1  - 658 .8 
PY  - 2000///
CY  - Bombay
PB  - Jaico Publishing house
KW  - Marketing management
ER  -