TY  - BOOK
AU  - Ereaut, Gill
AU  - Imms, Mike
TI  - Introduction to qualitative market research
SN  - 0 7619 7272 2
U1  - 380 .1 
PY  - 2002///
CY  - London
PB  - Sage Publications
KW  - Organisational culture
ER  -