TY  - BOOK
AU  - Berry, Chris
AU  - Smith, Paul
TI  - Strategic marketing communications : new ways to build and integrate communications
SN  - 0 7494 2013 8
U1  - 658 .45 
PY  - 1997///
CY  - London
PB  - Kogan Page Limited
KW  - Marketing communications
KW  - strategy
ER  -