TY  - BOOK
AU  - Harris, E Edward
AU  - Kohns, Donald P
AU  - Meyer, Warren G
TI  - Retail marketing : for employees, managers, and entrepreneurs
SN  - 0 07 100213 8
U1  - 658 .8 
PY  - 1988///
CY  - New York
PB  - Mc Graw-Hill Publishing Company
KW  - Marketing management
ER  -