TY  - BOOK
AU  - Lcanuk, Leslie Lazar
AU  - Schiffman, Leon G
TI  - Consumer behaviour
SN  - 8120309022
U1  - 658.8342 
PY  - 1994///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Communication
KW  - Marketing management
KW  - Personality
ER  -