TY  - BOOK
AU  - Amstrong, Gray
AU  - Kotter philip
TI  - Principles of marketing
SN  - 8120310772
U1  - 380.1 
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Marketing environment
KW  - Marketing mix
KW  - Segmentation
ER  -