TY  - BOOK
AU  - Rajan Nair, N
AU  - sanjith R
TI  - Marketing
SN  - 81 7014164 8
U1  - 658 .8 
PY  - 1993///
CY  - New Delhi
PB  - Sultan Chand And Sons
KW  - Price mix
KW  - product mix
KW  - rural marketing
ER  -