TY  - BOOK
AU  - elliot, Ricky
AU  - Pran Choudhary
AU  - Toop, alan
TI  - Successful scales promotion
SN  - 0 86311 304 4
U1  - 658 .82 
PY  - 1992///
CY  - Hyderabad
PB  - Orient Longman
KW  - Business
KW  - marketing
KW  - techniques
KW  - trade promotion
ER  -