TY  - BOOK
AU  - Chisnall, Peter M
TI  - Marketing : a behavioural analysis
SN  - 0 07 0841500
U1  - 658 .3 
PY  - 1985///
CY  - London
PB  - Mc Graw-Hill Book Company
KW  - consumers
KW  - marketing
KW  - Motivation research
ER  -