TY  - BOOK
AU  - Mrityunjay Banerjee
TI  - Essentials of modern marketing : including marketing in India
SN  - 81 204 0946 9
U1  - 380 .1 
PY  - 1995///
CY  - New Delhi
PB  - Oxford and IBH Publishing Company Pvt Ltd
KW  - Marketing
ER  -