TY  - BOOK
AU  - Payne, Admian
TI  - Essence of services marketing
SN  - 81 203 0914 6
U1  - 658 .8 
PY  - 1995///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - developing an effective service mission
KW  - marketing plans
KW  - Service masrketing
ER  -