TY  - BOOK
AU  - Gandhi, J C
TI  - Marketing : a managerial introduction
SN  - 0074516426
U1  - 380.1 
PY  - 1985///
CY  - New Delhi
PB  - Tata Mc Graw -Hill Publishing Company Limited
KW  - Consumer behaviour
KW  - Economic development
ER  -