TY  - BOOK
AU  - Kanuk, Leslie Lazar
AU  - Schiffman, Leon G
TI  - Consumer behaviour
SN  - 812031288
U1  - 658.83 
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Communication
KW  - Consumer perception
KW  - Market segmentation
ER  -