TY  - BOOK
AU  - Mountinhe, Luiz
AU  - Witt, Stephen F
TI  - Tourisn marketing and management handbook
SN  - 0134395301
U1  - 338.4 
PY  - 1995///
CY  - London
PB  - Prentice -Hall International
KW  - Marketing management
KW  - Marketing plan
ER  -