TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philp
TI  - Principles of marketing
SN  - 8120314905
U1  - 380.1 
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Business market
KW  - Global marketing environment
ER  -