TY  - BOOK
AU  - Ramesh Kumar, S
TI  - Application exercises in marketing
SN  - 81 259 0898 6
U1  - 658 .8 
PY  - 2000///
CY  - New Delhi
PB  - Vikas Publishing House Pvt .Ltd
KW  - Consumer behaviour
KW  - pricing
ER  -