TY  - BOOK
AU  - Atul Parvatiyar
AU  - Jagadish, N Seth
TI  - Handbook of relationship marketting
SN  - 8178291045
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Eneblers
KW  - Partnering
ER  -