TY  - BOOK
AU  - GIlmore, Audrey
TI  - Services marketing and management
SN  - 817829334X
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Internal marketing
KW  - Management styles
KW  - Organisational influance
ER  -