TY  - BOOK
AU  - Dominick, Joseph R
AU  - Wimmer, Roger D
TI  - Mass Media Research: An introduction
SN  - 9812435077
U1  - 001.42 
PY  - 2003///
CY  - USA
PB  - Thomson Wadsworth
KW  - Data analysis
KW  - Research applications
ER  -